In the third episode of Turjo Talks, host Turjo Wadud engages in an insightful conversation with Marsha Archer, the founder and president of M-Squared Public Relations. This episode offers a deep dive into the world of public relations, crisis management, and business resilience, highlighting Marsha’s journey of building and rebuilding her PR empire.
Building a PR Empire
Marsha Archer shares her experience in establishing M-Squared Public Relations, an award-winning agency specializing in travel, hospitality, and lifestyle brands. Since launching the firm in 2008, she has secured over $500 million in media coverage, representing high-profile clients such as Four Seasons Hotels, The Home Depot, and Ritz-Carlton. She discusses the challenges and victories of scaling a PR agency while maintaining a strong brand reputation and client relationships.
Mastering Crisis Management
The conversation shifts to crisis management, an essential aspect of public relations. Marsha provides an inside look at navigating high-pressure situations, handling media relations, and how artificial intelligence is shaping modern PR strategies. She emphasizes the need for businesses to prepare proactively for crises and how a well-managed crisis response can define a company’s reputation and longevity.
Rebuilding and Business Resilience
Marsha opens up about the challenges she faced and overcame while rebuilding her business. She shares powerful insights into resilience, reinvention, and perseverance, offering inspiration to entrepreneurs navigating their own setbacks. Her journey is a testament to how obstacles can be transformed into opportunities.
Listen to the Full Episode
This episode of Turjo Talks is packed with actionable insights on public relations, reputation management, and the entrepreneurial mindset. Whether you’re an aspiring PR professional, a business leader, or someone interested in the art of brand storytelling, this episode is a must-listen.
🎧 Listen now on your favorite podcast platform or visit TurjoWadud.com to explore more episodes!